Code: |
28500 |
ECTS: | 5.0 |
Lecturers in charge: |
doc. dr. sc.
Davor Trbušić |
Lecturers: |
doc. dr. sc.
Davor Trbušić
- Seminar |
Take exam: | Studomat |
English level:
1,0,0 |
All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English. |
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Description: | |||||||
The aim of the course is to familiarize the students with the basic concepts of public relations and explain key concepts, processes, theoretical approaches and models of communication. The students will learn the importance of planning and management in public relations, the characteristics of media relations and the use of various techniques in PR. The participants will be introduced to the PR areas of practice in the public, political, non-governmental and non-profit sector, as well as in the for-profit sector, particularly in corporate communication. In addition to internal communication, the course will cover crisis communication, as well as ethical and legal standards in public relations. |
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3. semester |
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies |
4. semester Not active |
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies |
5. semester |
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies |
6. semester Not active |
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies |