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Marketing Communications and Publicity
Marketing Communications and Publicity
Code: 28502
ECTS: 5.0
Lecturers in charge: izv. prof. dr. sc. Ivan Balabanić
Lecturers: Stipan Rimac, mag. comm. - Seminar
Take exam: Studomat
English level:

1,0,0

All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English.
Load:

1. komponenta

Lecture typeTotal
Lectures 15
Seminar 15
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
The main objective of this course is to introduce students to the basics of marketing communications and publicity, as well as their role in the marketing process. Students should acquire the basic concepts and theories and be able to apply them.
Literature:
  1. Busch, R., Seidenspinner, M., Unger, F.; Marketing Communication Policies; Springer, Berlin, Heidelberg, New York (2007)
  2. Varey, Richard J.; Marketing Communication Principle and practice; Routledge, London, New York (2002)
3. semester
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies

4. semester
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies

5. semester
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies

6. semester
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
Consultations schedule:
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Hrvatski studiji Sveučilišta u Zagrebu pokrenuti su i ustrojeni 16. studenoga 1992., isprva samo kao dvosemestralni Sveučilišni komparativni studij hrvatske filozofije i društva. Taj je program potom preoblikovan u program redovitog četverogodišnjeg studija.

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